Relax. We've Got You.
In Ontario, The Wine Rack is seen as a convenient alternative to the market’s biggest player. We needed to help the Wine Rack become a top-of-mind choice in the busy Summer retail window. To win, we’d need to be seen as a caring and effortless source of ideas and support.
Thumb-stopping power.
In social media, thumbs scroll by flipping up. Our creative scrolled down. Post-campaign data showed it made thumbs stop.
Results
140% sales spike per product ad and an unprecedented 10% overall sales growth!
Ideas Inspire
With recipe GIFs, we inspired people to think beyond the bottle. In turn, that inspired them to think beyond their default wine store.
Social media & in store
GIFs were used to drive people in to Wine Rack locations but they were also used as digital displays in-store.
Multi-product ads