When you raise money and participate in the AIDS walk, you are literally helping to eradicate the disease. What better way to make this point than demonstrating the power of participation.
Forgetting to do something important is an awful feeling. That was the insight behind this campaign to persuade more people to use digital banking.
Shot on a Saturday morning and aired on Sunday night during the game’s broadcast. The idea required some extra ice prep but we pulled it off.
Sometimes the medium is the message.
Cadillac is all about performance. So is film. (At least the good ones.) I was also the Copywriter on this campaign. Lots of pressure to make a great ad when your audience is the film world’s elite!
Our audience was first time car buyers. Our media buy was public transit.
Sometimes pet owners can't afford life-saving surgeries for their pets. Paws for the Cause is a fund that Veterinarians can access to help pet owners out. I was also the Copywriter in this Cannes Finalist campaign.
The Chevrolet Cobalt is so affordable, it’s comparable to daily expenses.