Trillium Gift of Life Network.

One organ donor can save up to 8 lives.

The fact is compelling. The work needed to match. The liberated feeling delivered by the TV ad and the single-minded compelling visual of the print ad both focus on this fact. This creative was used to launch the organ donation website in Ontario. On the day of the launch, the website crashed due to an overwhelming amount of traffic.

Would you add ‘saving a life’ to your bucket list?

Saving a life is a noble choice to make. In fact, most people would add it to their bucket list. This idea required a very low budget - all we needed was a social media manager who would search for, and respond to, #bucketlist in every post in Ontario.