The Case Study - "Richness is"
The full omni-channel, brand-building, results-driven story.
Richness is - "New Baby"
Real videos submitted by consumers. After all, only you can define what richness means to you.
Richness is - "Reno"
Richness is - "Shredding your Mortgage"
Richness is - "Twins?!?!"
Richness is - "A Good Surprise"
Ever heard of a bank celebrating someone becoming mortgage-free? Neither had we.
Richness is "The feeling of free"
‘Richness’ also meant being rewarded. For Scotiabank Scene, we found all kinds of ways to demonstrate the 'free movie' benefit - through ads, Facebook voting, a national contest, press coverage and, finally, live outdoor events.
"Richness is: the feeling of free movies"
Year One
"Richness is: the feeling of free movies"
Year One
"Richness is: the feeling of free movies"
Year Two - Building on a great idea but freshening it up.
"Richness is: the feeling of free movies"
Year Three - Building on a great idea and keeping it fresh for yet another year.
"Richness is: the feeling of free movies"
Year Three