Speak to the heart and the mind will follow.

Heart is everything. It’s where empathy and care reside. It’s also where all persuasion begins. I put my heart into everything I do. And I go straight for the heart with every project I work on.

I have contributed to hundreds of millions of dollars in business growth.

I take great pride in my work because it works. Over the years, and across categories, I have contributed to measurable and meaningful business growth. Humility aside, my impact is anything but small.

I change culture. And maybe even laws.

In 2002, I spearheaded an omni-channel campaign in support of same sex marriage. Our clients got married. Our work got talked about. Our agency got a bomb threat. And then In 2003, same sex marriage was legalized in Canada.

I may have saved 100,000+ lives.

I worked on, and led, the creative campaign to launch Trillium Gift of Life Network’s organ donation website. At launch, the site was overwhelmed with traffic and it crashed… the tech team got it up and running within minutes and we broke the single day total for registrants with 13,000+. When you consider that 1 organ donor can save up to 8 lives, that day could translate into 104,000+ lives saved.

I helped win a Juno.

In 2007, I consulted with independent children’s musician, Jen Gould, to promote her debut album Music Soup. I turned to the newly created social media platform, Facebook, and created a group that would attract every parent we could. We sold over 60,000 albums in one year! An unprecedented accomplishment for an independent Canadian artist let alone a children’s artist. The sales qualified Jen for the Junos and it won for the 2008 Best Children’s Album!

I helped get an Oscar nod.

In 2005, I was a contributing screenwriter on ‘Hardwood’; a documentary film about a Harlem Globetrotter. I continue to write my own long format projects, both fiction and non-fiction.

Speaking of awards.

My work has appeared at the Cannes Festival of Creativity, The One Show, D&AD, The Cassies (Effies), Applied Arts, Communication Arts, Canadian Marketing Awards, The Crystals, and many more.

But it’s more than awards.

I have been an employee, a leader, a manager, an owner, a business hunter, an entrepreneur, a parent, a brother, a son, an uncle, a husband, and a friend. With each of those things, I have learned invaluable skills and life lessons that I now apply to everything I do.

It’s also about accomplishments.

In 1998, I was an employee of Roche Macaulay & Partners when we were named Ad Age’s International Agency of the Year.

In 2014, I was the lead Creative Director for Scotiabank when then CMO was named Strategy’s Marketer of the Year.

In 2017, I was the Executive Creative Director of Weber Shandwick in Canada when we were named the Holmes Report’s International PR Firm of the Year.

In 2020, my company was named 14th Best Place to Work in Canada by Great Places to Work®, one of the fastest growing companies in Canada by The Globe & Mail, and one of the fastest growing agencies by AdWeek.