Beauty Clinic by Shopper’s
It’s not about vanity.
The cosmetic dermatology industry tends to appeal to the vain. But research shows that more people are open to it than ever and not just for vanity reasons. To help launch The Beauty Clinic, we focused on the feeling you get when you look your best.
Standing out.
Most advertisers in the cosmetic dermatolgoy space default to airbrushed models on graphic backgrounds. Not only is this an unrealistic depiction of beauty, with so much of the competition falling in to the industry’s trappings, there was a lack of authenticity and a ‘sea of sameness’. As you can see, we didn’t fall in to that trap.
“Brotox”
Research showed that men were just as open to a cosmetic dermatology as women.
Second Glance.
The feeling you get when you look your best… it’s self-care and it’s worth a second glance.
Results.
The campaign was geo-targeted within 18km of each Beauty Clinic location and we far exceeded our business objectives: over 1.8 million unique consumers saw the ads, the link click rate was 17% over our campaign goal, and we more than doubled the expectation for consultation requests.