This campaign caused death threats. To our agency and to our clients. It was quite controversial because it was produced almost 20 years ago, before same sex marriage was legalized in Canada or in the United States. I'm not only proud of the small part it played in helping to sway public opinion but I'm also extremely proud of it because I wrote, produced and directed it.
When you register as an organ donor, you can save up to 8 lives.
Kids will love the new NHL savings tin.
Other beautiful things pale in comparison to the beauty of a Sony TV.
Diarrhea shouldn't give you the runs.
Clarica agents can bring clarity when things, especially finances, get confusing.
A Clarica Agent can make sense of anything. Especially your finances.
Hockey brings Canadians together. And Chevrolet brings Canadians to hockey.
Canadian beer drinkers would do anything for their team to win the Stanley Cup.
Labatt Blue's tagline 'A whole lot can happen out of the blue' gave birth to a great radio platform - real prank calls that were edited in to 60 second spots.
The popularity of this campaign gave us the unique opportunity to poke fun at the client.
A 5 year warranty because a lot can happen in five years.
Kids get dirty. Sunlight gets them clean.
Movember’s first ever ad campaign! Movember was created to raise awareness for Prostate Cancer and that's when November got weird. Suddenly, men who never considered growing moustaches for style grew moustaches for a good cause.
Most people think of opera as heavy women in pointy bras and helmets. This campaign changed that perception very quickly.
To stand out in radio, we made the simple, dramatic.