Jackson Triggs. We’ve got a wine for that.

An omni-channel idea that grew business, year over year.

In print (L), we featured simple scenarios that gave our audience new ideas and reasons to pick up a bottle of Jackson Triggs. Leading up to the holidays in-store, we added gift tags to the bottles that playfully engaged with the audience. On one side, the tag read: ‘We’ve got a wine for the naughty.’ And on the other, ‘We’ve got a wine for the nice.’ Our TV campaign featured single-minded ads that focused on a theme to deliver the mood. And to engage media, we sent them a real herb garden with recipe cards to inspire journalists and get them writing.

Results.

The campaign launched with the specific purpose of reversing sales declines. In the first year of the campaign, we accomplished our goal. But we also grew sales. And then continued to grow year after year for 3 more years. Even more impressive: 1. sales would spike when new creative was introduced, 2. our audience was asking to buy the music from the TV ads, and 3. Journalists beyond the food and entertaining space were writing about the herb garden cocktail recipes.