Manulife Vitality

Manulife Vitality is a revolutionary life insurance program that rewards you for making everyday healthy choices. To make that point and generate launch buzz, we took an everyday item and turned it into a rewarding experience.

Results.

When curiosity got the best of Canada’s Morning Shows (TV & Radio), they came to try the punching bag keyboard. The experience earned the attention of the media. The emotion earned the attention of the public.